January 25, 2024
Boost your Eloqua skills through real-world examples. This month we’re tackling challenges in segmentation and data management. Join us to learn about mapping data to multi-select picklists and improving data quality during Eloqua list uploads.
We discuss:
Choosing between a CDP and a data warehouse is key to building a scalable customer data strategy. This blog explores how composable CDPs, real-time personalization, and business intelligence work together to drive data-driven marketing, seamless marketing activation, and a future-proof customer data architecture that aligns with enterprise growth goals.
Well-crafted marketing automation campaigns empower B2B marketing operations by automating lead management, integrating data, and embedding privacy compliance workflows. By auditing processes, streamlining workflows, and leveraging data-driven insights, teams accelerate campaign cycles and maintain regulatory trust. Continuous measurement and expert support sustain growth, ensuring campaigns evolve with business needs regulations.