4Thought Marketing Blog
MOPS Documentation: 5 Proven Ways to Keep It Relevant
Struggling with outdated MOPS documentation? Don’t let neglected processes hinder your team. Discover 5 proven ways to keep your marketing operations documentation current, from weaving updates into daily workflows to leveraging technology.
Hacking Preview Text Whitespace
Boost your email open rates with a simple trick: preview header whitespace! Learn how to use this often-overlooked element to create more engaging and visually appealing email previews. Optimize your preview text today and see the difference!
Ensure Success with a Global Marketing Operations Framework
Align global marketing operations with a practical framework that balances standardized processes and regional flexibility, empowering teams to spend more time driving meaningful results.
5 Amazing Reasons Vendor Inclusion Boosts Strategic Planning
Involving vendors in strategic planning drives innovation, optimizes supply chains, and improves risk management—creating partnerships that deliver competitive advantages essential for sustainable business success.
Introducing 4Preferences – Office Hours Feb 2025
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
How AI Can Help Create Accessible Emails
AI is revolutionizing email accessibility by making digital communications more inclusive for people with disabilities. This transformation not only ensures legal compliance but also enhances user experience, leading to better engagement rates and broader audience reach in digital communications.
Reducing Email Fatigue – Office Hours Replay Jan 2025
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.
6 Ways Marketers Can Combat Organizational Privacy Fatigue
Whether a company is setting up a baseline privacy program or needs to update an existing one, it’s easy to feel inundated by the sheer number of laws that need to be addressed. It’s a phenomenon so common that it even has a nickname: “privacy fatigue”.
AI in Email Marketing: Make Campaigns that Convert
One place AI tools excel in email marketing is in completing the busywork – those time-prohibitive tasks that are so labor-intensive or complex that completing them manually is much less productive. Here’s what else it can do.
Checking the Crystal Ball: Marketing Challenges to Expect in 2025
What can the marketing industry expect next year? When we submitted this question to various thought leaders, we received an overwhelming response—enough to make this one of our favorites.
Mastering User Acceptance Testing: A Guide for Marketers
User acceptance testing (abbreviated UAT) is critical in the software development lifecycle. This article provides a comprehensive overview of UAT, its importance, and how to participate effectively.
Eloqua Enhancement Wish List – Office Hours Replay
A discussion on Eloqua wish list and ideas for new enhancements and add-ons. Answer to general Eloqua questions.