AI as the New Marketing Operations Analyst: Automating the Work Analysts Used to Do by Hand
An AI marketing operations analyst is already automating the manual reporting, monitoring, and root-cause work analysts used to handle by hand.
Segments Without the Syntax: How Natural Language Segmentation Is Changing Marketing Ops
Natural language segmentation lets marketing ops teams describe an audience in plain English and let AI build the filter logic, replacing manual work with a faster, verified process.
AI Attribution Modeling Doesn’t Fix Attribution: It Finally Makes It Honest
AI attribution modeling doesn’t make attribution smarter, it makes it honest, reconstructing the real customer journey instead of a simplified, analyst-approximated version of it.
The Five-Bullet Problem: Rethinking AI Executive Reporting
AI executive reporting can replace the same five recycled bullets with real anomalies, but someone still has to decide how to frame what it finds for leadership.
Marketo Tokens Masterclass: From Basic Field Merges to Advanced Program-Level Personalization
A practical guide to marketo tokens: field merges, My Tokens, Program Member Custom Field tokens, and the inheritance rules and default values that keep personalization from resolving blank.
Oracle Eloqua AI vs. Adobe Marketo Engage AI
Eloqua AI vs Marketo AI: Eloqua ships assistant-level content tools while Marketo builds agentic AI natively, with parts still in beta.
Marketo MCP Server: What It Can and Can’t Do
A practitioner’s look at the Marketo MCP server: what it can automate today, what’s restricted by design, and what Adobe still has on its roadmap for September 2026.
Account Based Marketing Strategy: Complete Guide to ABM Metrics & Framework
Account based marketing transforms B2B growth by aligning sales and marketing teams around high-value target accounts through personalized strategies, comprehensive frameworks, and revenue-focused metrics that drive measurable business outcomes.
Visual Segmentation, Live on Your Snowflake Data |Eloqua Office Hours Aug 2026
A recap of Eloqua Office Hours Aug 2026: building Eloqua segments as live pictures on your own data warehouse, then pushing the finished segment into Eloqua as a shared list.
Account Based vs Lead Based Marketing: Which Model Should You Use?
Account-based marketing (also called ABM) and lead-based marketing are two popular strategies for businesses. Let’s take a look at the two methods and which one is more appropriate for your business.
Marketo Lead Scoring: An Overview
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the more likely the lead is to grow to make a purchase. Learn more here.
The New Adobe Marketo Engage Email Editor
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance, and reporting to improve speed and consistency.