4Thought Marketing Blog
Web Content Accessibility: A Marketer’s Guide to Inclusivity & Reach
Web content accessibility isn’t just a buzzword—it’s a necessity. Today, we’ll be breaking down what web content accessibility means for you as a marketing professional and how you can apply these principles to widen your reach and impact.
Sales-Personalized Nurture Paths, Dynamic Content for Personalization – Eloqua Office Hours – March 2024
Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
8 Critical Components of Successful Marketing Automation
Marketing automation is not a “set it and forget it” solution. Today, we’re looking at eight pivotal steps and considerations for your marketing team to implement automation effectively.
Can Your Martech Stack Support Its Own Weight?
Technology evolves at a rapid pace. Meanwhile, humans need time to adjust, adopt new habits, and learn new techniques. Here’s one way to resolve this issue.
Unlocking Job Function & Level from Job Titles in Eloqua
Eloqua users generally have very little trouble populating Job Title fields. ButJob Function or Job Level present a bit of a challenge. Check out this excerpt from our January 2024 Eloqua Office Hours session for a quick demo of the solution.
Understanding Locked & Unlocked Eloqua Email Templates
When creating landing pages and emails, Eloqua users can use the HTML or Design Editor to create and modify templates. This article will focus on how templates can be locked or unlocked, providing even more control over the look and feel.
Marketo Lead Scoring: An Overview
Simply put, lead scoring is a method of assigning numerical values to leads primarily based on their characteristics and actions. The higher the rating, the more likely the lead is to grow to make a purchase. Learn more here.
9 Essential Steps to Integrate Marketing Automation into Your Existing MarTech Stack
We asked nine experts how a company with an existing martech stack could smoothly integrate marketing automation. Here’s what they told us.
Better Segmentation for Job Titles, Faster List Uploads – Office Hours Replay January 2024
Boost your Eloqua skills through real-world examples. Solve challenges with segmentation and data management. Learn about mapping data to multi-select picklists and improving data quality during Eloqua list uploads.
The ChatGPT Data Analysis Tool: A User-Friendly Approach to Basic Data Analysis
Raw information on its own isn’t super helpful. You have to understand what the data means and how to read it. But what if you’re not a data analysis expert? Fortunately, a tool released in 2023 offers an efficient, user-friendly way to approach basic data analysis.
15 Ways a Data Steward Improves Marketing
Marketers are accustomed to handling and manipulating large amounts of vital data. But in the day-to-day process, it can be easy to forget that this data and integrations need regular check-ups. This, simply put, is the role of a data steward.
Making the Most of Your Data: Putting Custom Objects to Work
Custom objects are a simple yet powerful part of Eloqua that can enhance the ways that you’re able to connect with your customers. While they may seem daunting if you have never worked with them, custom objects (often abbreviated as COs) can become your best friend as your marketing automation needs increase.