When creating landing pages and emails, Eloqua users can use the HTML or Design Editor to create and modify templates. This article will focus on how templates can be locked or unlocked, providing even more control over the look and feel.
Tag: email best practices
We asked nine experts how a company with an existing martech stack could smoothly integrate marketing automation. Here’s what they told us.
Check your customer contact database. If too many of your contacts are unusable for one reason or another, you have something of a zombie situation on your hands.
Any marketer knows the impact personalized email marketing can have on revenue generation. Customers appreciate marketing materials designed specifically around them and their interests. One way this personalized content is made possible is through a critical part of email marketing: dynamic content creation.
Your email performance is lagging, and you’re feeling the effects. How can you pinpoint the problem? 4Thought Marketing is pleased to announce our newest service offering: an email efficacy evaluation.
While it’s common to see a portion of your contact list inactive, it’s essential to understand what this means for your marketing efforts and the best practices to ensure you are still getting the best possible engagement and outcomes.
Oracle Eloqua users should be quite familiar with the wide variety of built-in functions this marketing software offers. But it’s possible to expand both the value and functionality of Eloqua to improve your marketing strategy even further.
How do you get your contacts to actually be happy to receive a marketing email from you? One way is to give the consumers control over the emails they receive.
Lead generation and demand generation may sound like two terms for the same activity. In practice, they can be similar. However, the differences are critical for any marketer to understand.
Most Eloqua users probably are aware that each Contact record in Eloqua has a unique email address. Oracle Eloqua doesn’t allow different individuals to share a common email address or receive their own unique email – at least not with ‘out of the box’ functionality.
It doesn’t matter about your fabulous product. Your inspiring content is all for naught. Brilliantly creative marketing campaigns go unappreciated. All because of one fateful word.