Deleting Eloqua Contacts: When, Why, & How

Over time, many contact records are created, and not all contacts are created equally. Oracle charges per contact, so deleting Eloqua contacts that you never use from your list is a good financial strategy.

Is Your Marketing Automation just like Groundhog Day?

Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?

Filling in the blanks for full Campaign Attribution

Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns. In the Eloqua world, this is easily done when the prospect or lead clicks on an email, or submits a form.

Is Your Data Stacking Up? Managing Big Data in the Growing Marketing Stack

Companies create and add new data without a strategy to manage or create actionable insights from it. What is the purpose of adding all this cool technology if the data cannot be analyzed and marketing teams are unable to draw conclusions and improve?

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