888-ELOQUA4 (888-356-7824)
info@4ThoughtMarketing.com
Oracle CX Marketing Experts
4Thought Marketing4Thought Marketing4Thought Marketing4Thought Marketing
  • Home
  • Products
    • 4Comply Privacy Compliance
    • Oracle Eloqua Cloud Apps
    • Visual Segmentation – 4Segments
  • Services
    • Privacy Compliance Consulting
    • Strategic Services Offerings
      • Marketing Automation Plan (MAP)
      • Funnel Framework
      • Nurture Foundation
      • Segmentation Strategy
      • Lead Scoring (Advanced)
      • Data Capture Strategy
      • KPI Reporting & Analytics
      • Campaign Strategy
      • Marketing Automation Strategy – Measure & Improve
    • Campaign Services
    • Eloqua Data Services
      • Eloqua Data Services Overview
      • Data Cleansing
      • Deduplication and Company Matching
    • Eloqua Implementations
      • Eloqua Implementations Overview
      • Eloqua SmartStart Implementation Services
      • Net Promoter Score for Oracle Eloqua
      • Lead Nurturing
    • Eloqua Integration
    • Eloqua Health Check
  • Why 4Thought Marketing?
    • 4Thought Marketing Leadership Team
    • Clients
    • Testimonials
    • Partners
    • Careers at 4Thought Marketing
  • Blog
  • Contact Us

Segmentation for Marketing is Still Relevant: Here’s Why

    Home Segmentation Segmentation for Marketing is Still Relevant: Here’s Why

    Segmentation for Marketing is Still Relevant: Here’s Why

    By Christina Steiner | Segmentation | Comments are Closed | 7 July, 2022 | 0
    segmentation for marketing

    It goes without saying that different people have different interests. But marketers who want to get as much promotional material out as possible, as quickly as possible, might not give this fact the consideration it deserves. Prioritizing audience segmentation for marketing is the foundation of a successful campaign.

    Why is Segmentation for Marketing Such a Big Deal?

    On the surface, creating a single mass marketing campaign designed to appeal to everyone sounds much easier and faster than segmentation. Just get the word out, right?  However, a broad advertisement can only do so much. Your customers want products and services suited for them specifically —and to provide that, you need to know your audience.

    Segmentation for marketing separates your potential audience into groups, or segments, based on shared characteristics. These characteristics can include:

    • Job title
    • Geographic location
    • Purchase history
    • Expressed preferences
    • Engagement with previous promotional material
    • Etc.

    Organizing your audience like this allows you to give potential customers what they want or need. With specialized advertisements created for each segment, you can more effectively market your products and services to an interested audience.

    Modern Marketing without Segmentation, aka Spamming

    Modern marketing technology allows companies to send millions of emails with just a click. But without proper segmentation, those emails go out to literally everybody on your organization’s contact list. And given the volume of advertising companies tend to do, that’s a LOT of emails every week, if not every day. Consumers have an unflattering nickname for this kind of marketing: spam messages.

    Even unintentionally spamming your customers will impact how much they trust you. Aside from the fact that your messages will look suspicious (and maybe even be flagged by the recipient’s inbox), it also reflects a lack of care for your customers. You are doing the opposite of what the modern customer wants, which is to be empowered to get the information they want because they’ve told the company through their choices and action what they want to receive. Likewise, the customer wants to not receive other information as a result of poor segmentation.

    Privacy Laws: The Result of Broken Customer Trust

    The new wave of privacy laws is, in part, a result of broken customer trust. Corporations abused the data they collected, and consumers pushed back. Without a healthy respect for your customers’ privacy, reflected in part through segmentation and heavy personalization, you are destroying the trust people have in your company.

    How 4Segments Can Help

    Advanced marketing automation software shouldn’t have to work alone. For truly effective marketing, pair your system with a powerful segmentation tool that displays the data in a clear, visually distinct format. 4Segments fits the bill perfectly.

    4Segments allows you to visually create customer segments and build campaigns around those segments, ensuring you target only the right audience. Even better, this software is designed to pair not only with your marketing automation system but with our privacy compliance software, 4Comply. Maximize your marketing efforts without putting yourself at risk! Contact us to learn more.

    marketing automation, marketing segmentation, Segmentation

    Related Posts

    • What CMOs Need to Add to the Mktg. Plan (part 1)

      By 4Thought Marketing | Comments are Closed

      Recently I helped the CMO of a client of ours produce their marketing plan and I quickly came to a realization. The marketing plans we used just a short while ago are out of date.Read more

    • Why MAP is Important for Your CEO (MAP part 2)

      By 4Thought Marketing | Comments are Closed

      In part 1, “What Every CMO Should Add to the Marketing Plan“, we talked about what the marketing automation plan (MAP) was.  But why is it important to the CEO that the CMO have one?Read more

    • How can my IT department help with Eloqua?

      By 4Thought Marketing | Comments are Closed

      It would be nice to think your IT department could supply all the services you need for your marketing technologies. IT departments typically focus on getting the programs up and running and making sure they’reRead more

    • “Automation” vs “the personal touch”

      By 4Thought Marketing | Comments are Closed

      What are the main differences between “automation” and “personalization”? The Business-2-Community website recently posted an article that contrasted the two. The article draws a sharp contrast between what’s “personal” and what’s “automated”, and it listsRead more

    • Five Reasons to Consider “The Partner Option”

      By 4Thought Marketing | Comments are Closed

      VentureBeat News recently reported a study that said “many organizations are underestimating the resources that are required” to effectively implement their marketing automation technologies. Eloqua experts are being promoted quickly and are otherwise in demand, andRead more

    • Hiring Partners: Turn Disadvantages to Advantages

      By 4Thought Marketing | Comments are Closed

      Not long ago, we published a blog post on the topic of Five Reasons to Engage a Partner (while you’re waiting to hire the perfect Eloqua Marketing Expert). Those reasons included: Multi-faceted expertise – theRead more

    • What’s a lead? It’s more difficult than you think

      By 4Thought Marketing | Comments are Closed

      Greg Coticchia has published a very helpful article, entitled “What’s a Lead?” in which he relates his own difficulties answering that question, as well as the difficulties that others are having. In our day ofRead more

    • What’s “Best in Class” in Marketing Automation?

      By 4Thought Marketing | Comments are Closed

      Has marketing automation gone mainstream? We don’t know, but a recent survey by Aberdeen Group suggests that’s the case. Business 2 Community recently published an overview of the survey, 22 Essential Facts About the StateRead more

    Recent Posts

    • Account-Based Marketing: The Future of Marketing?
    • Best-in-Class Marketing Automation with Oracle Eloqua
    • Cybernews Interview with 4Thought Marketing CEO Mark LeVell
    • Segmentation for Marketing is Still Relevant: Here’s Why
    • Manipulating Data in Oracle Eloqua Custom Objects

    4Thought Marketing

     4Thought Marketing

    We help Oracle CX Marketing Customers Accelerate Time to Value.

    Manage Your Subscriptions

    Contact Us

    Phone:
    888-ELOQUA4 (888-356-7824)

    Email:
    info@4ThoughtMarketing.com

    en English
    zh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanit Italianpt Portugueseru Russianes Spanish

    Copyright © 2009-2022 4Thought Marketing. All Rights Reserved | Privacy

    • Home
    • Products
      • 4Comply Privacy Compliance
      • Oracle Eloqua Cloud Apps
      • Visual Segmentation – 4Segments
    • Services
      • Privacy Compliance Consulting
      • Strategic Services Offerings
        • Marketing Automation Plan (MAP)
        • Funnel Framework
        • Nurture Foundation
        • Segmentation Strategy
        • Lead Scoring (Advanced)
        • Data Capture Strategy
        • KPI Reporting & Analytics
        • Campaign Strategy
        • Marketing Automation Strategy – Measure & Improve
      • Campaign Services
      • Eloqua Data Services
        • Eloqua Data Services Overview
        • Data Cleansing
        • Deduplication and Company Matching
      • Eloqua Implementations
        • Eloqua Implementations Overview
        • Eloqua SmartStart Implementation Services
        • Net Promoter Score for Oracle Eloqua
        • Lead Nurturing
      • Eloqua Integration
      • Eloqua Health Check
    • Why 4Thought Marketing?
      • 4Thought Marketing Leadership Team
      • Clients
      • Testimonials
      • Partners
      • Careers at 4Thought Marketing
    • Blog
    • Contact Us
    4Thought Marketing