Blog

Oracle recently announced they are decommissioning Eloqua Cloud Connectors and Cloud Components.  Their announcement is jam-packed with information, but some of it could be confusing, so we wanted to clarify some of the key elements. Cloud Connectors deprecation only applies to Cloud Connectors used in a Campaign Canvas or Cloud Connectors built by Oracle EloquaRead more

Segmentation is the most important component of any marketing program, and having a solid segmentation strategy in place will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation! Without a segmentation strategy, how can you be confident that the right leads are being targeted with the right message? Without insight to your database,Read more

In a recent blog post, we discussed the amazing power behind Oracle Eloqua Custom Objects (COs – also known from their legacy name initials as CDOs).  As an Oracle Gold Level Partner, we often are asked what can be done with the data in COs.  Unfortunately, the answer is very little when you look at out-of-the-boxRead more

San Francisco, CA – 4Thought Marketing, a cloud software and services company focused on revolutionizing how marketers target and make decisions using visual segmentation, is pleased to announce the release of 4Segments™ version 1.4 with enhanced geographical heat maps and direct integration with Oracle Responsys. The new heat mapping features allow marketers to drop fieldsRead more

San Francisco, CA – 4Thought Marketing, a cloud software and services company focused on revolutionizing how marketers target and make decisions using visual segmentation, is pleased to announce the release of 4Segments™ version 1.3, featuring two new ways to segment data. 4Segments™ is the leading cloud-based program for segmentation that allows marketers to understand theirRead more

Wow!  In only 5 days, Pokemon Go has gone from launch to become the Biggest Game Ever with a user base that looks likely to surpass Twitter and with more engagement than Facebook … in days!   I’m not going to take the time to explain the game or the phenomena here… if you’re not upRead more

Your management is thinking about how to make this year rock… and if you want to be a part of it, now is the time to prepare your vision for kick-ass Oracle Eloqua improvements.  The Infographic below takes you through a step by step process where you can see what you’ve done and directly whereRead more

San Francisco, CA – February 27, 2014 – 4Thought Marketing has released its 4Clean™ lineup of “data cleansing cloud connectors”, which enable Eloqua users to clean specific data fields at any point in their data flows, from forms to campaigns to data washing machines and more. The 4Clean cloud connectors are available now through theRead more

San Francisco, CA – January 16, 2014 – 4Thought Marketing has released a version of its 4Bridge Integration engine, linking Eloqua to the Microsoft Dynamics CRM 2013 release, for both the online and on-premises versions of the product.   This integration features a user-friendly interface, simple drag-and-drop field mapping, automatic alerts, 24/7 monitoring, transaction history,Read more

SAN FRANCISCO (September 5, 2013)– 4Thought Marketing, a leading Oracle|Eloqua technology partner, has implemented a closed loop reporting (CLR) solution that relies on its proprietary 4Bridge Integration Solution between Eloqua and NetSuite. 4Thought Marketing President Mark LeVell said “with 4Bridge, we’ve been able to integrate a broad range of CRM solutions seamlessly with Eloqua. ThatRead more