Blog

Marketers know that Oracle Eloqua Custom Objects (COs) can do quite a bit when used correctly. As an Oracle Partner company, we get a lot of questions about what you can do with the data stored in COs. And we have good news! Eloqua’s Program Canvas, introduced in 2016, gives you plenty more options thanRead more

Uploading data into marketing automation systems like Oracle Eloqua can quickly become complicated. As marketers know, there’s far more to the process than just clicking a button. Some data might be in the wrong format and need to be converted. Other data might overwrite important information when uploaded and requires creating additional columns for processing.Read more

Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy enough. But unfortunately, getting the form in front of your contact doesn’t guarantee that they’ll actually fillRead more

Over the next couple of weeks, we’ll be sharing insights directly from several of our on-staff experts on various marketing topics. We hope you enjoy! Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports which coverRead more

Marketing automation systems like Oracle Eloqua are designed to make your job easier and your campaigns more effective by leveraging data and content to deliver personalized messages at the perfect time. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what itRead more

Your management is thinking about how to make this year rock… and if you want to be a part of it, now is the time to prepare your vision for kick-ass Oracle Eloqua improvements.  The Infographic below takes you through a step by step process where you can see what you’ve done and directly whereRead more

Building a strong segmentation strategy is one of the most important components of any marketing program, and having one will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation! Without good segmentation, how can you be confident that the right leads are being targeted with the right message? Without insight into your database,Read more

In a recent blog post, we discussed the amazing power behind Oracle Eloqua Custom Objects (COs – also known from their legacy name initials as CDOs).  As an Oracle Partner, we often are asked what can be done with the data in COs.  Unfortunately, the answer is very little when you look at out-of-the-box functionalityRead more

Wow!  In only 5 days, Pokemon Go has gone from launch to become the Biggest Game Ever with a user base that looks likely to surpass Twitter and with more engagement than Facebook … in days!   I’m not going to take the time to explain the game or the phenomena here… if you’re not upRead more