Blog

Your management is thinking about how to make this year rock… and if you want to be a part of it, now is the time to prepare your vision for kick-ass Oracle Eloqua improvements.  The Infographic below takes you through a step by step process where you can see what you’ve done and directly whereRead more

Oracle recently announced they are decommissioning Eloqua Cloud Connectors and Cloud Components.  Their announcement is jam-packed with information, but some of it could be confusing, so we wanted to clarify some of the key elements. Cloud Connectors deprecation only applies to Cloud Connectors used in a Campaign Canvas or Cloud Connectors built by Oracle EloquaRead more

Building a strong segmentation strategy is one of the most important components of any marketing program, and having one will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation! Without good segmentation, how can you be confident that the right leads are being targeted with the right message? Without insight into your database,Read more

In a recent blog post, we discussed the amazing power behind Oracle Eloqua Custom Objects (COs – also known from their legacy name initials as CDOs).  As an Oracle Gold Level Partner, we often are asked what can be done with the data in COs.  Unfortunately, the answer is very little when you look at out-of-the-boxRead more

Wow!  In only 5 days, Pokemon Go has gone from launch to become the Biggest Game Ever with a user base that looks likely to surpass Twitter and with more engagement than Facebook … in days!   I’m not going to take the time to explain the game or the phenomena here… if you’re not upRead more