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Home Search results for "Oracle Marketing Cloud"
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Manipulating Data in Oracle Eloqua Custom Objects

By Christina Steiner | Eloqua | Comments are Closed | 30 June, 2022 | 0

Marketers know that Oracle Eloqua Custom Objects (COs) can do quite a bit when used correctly. As an Oracle Partner company, we get a lot of questions about what you can do with the data stored in COs. And we have good news! Eloqua’s Program Canvas, introduced in 2016, gives you plenty more options thanRead more

Take Control of Your Data Uploads with the Eloqua Upload Wizard

By Christina Steiner | Eloqua Cloud Apps | Comments are Closed | 5 May, 2022 | 0

Uploading data into marketing automation systems like Oracle Eloqua can quickly become complicated. As marketers know, there’s far more to the process than just clicking a button. Some data might be in the wrong format and need to be converted. Other data might overwrite important information when uploaded and requires creating additional columns for processing.Read more

10 Best Practices for Creating Eloqua Forms

By Christina Steiner | Eloqua | Comments are Closed | 7 April, 2022 | 0

Businesses naturally want to generate leads. And if a customer is already on your website, an online form is one of the best ways to capture them as a lead. Directing the customer to the form is easy enough. But unfortunately, getting the form in front of your contact doesn’t guarantee that they’ll actually fillRead more

3 Eloqua Insight User Tips Learned the Hard Way

By Christina Steiner | Eloqua | Comments are Closed | 7 April, 2022 | 0

Over the next couple of weeks, we’ll be sharing insights directly from several of our on-staff experts on various marketing topics. We hope you enjoy! Oracle Eloqua Insight, powered by Oracle Business Intelligence Enterprise Edition (Oracle BI EE), is a powerful tool to analyze your data across Eloqua. It contains several out-of-the-box reports which coverRead more

Eloqua Segmentation & Marketing Automation Strategies

By Christina Steiner | Marketing Automation | Comments are Closed | 24 June, 2021 | 1

Marketing automation systems like Oracle Eloqua are designed to make your job easier and your campaigns more effective by leveraging data and content to deliver personalized messages at the perfect time. However, you can’t expect it to do all your work for you. Neither should you be overly cautious and miss out on what itRead more

Oracle Eloqua Planning – What to Do Next Infographic

By 4Thought Marketing | Marketing Automation | Comments are Closed | 4 January, 2020 | 0

Your management is thinking about how to make this year rock… and if you want to be a part of it, now is the time to prepare your vision for kick-ass Oracle Eloqua improvements.  The Infographic below takes you through a step by step process where you can see what you’ve done and directly whereRead more

The Key to Building A Stronger Segmentation Strategy

By 4Thought Marketing | Uncategorized | Comments are Closed | 24 October, 2016 | 0

Building a strong segmentation strategy is one of the most important components of any marketing program, and having one will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation! Without good segmentation, how can you be confident that the right leads are being targeted with the right message? Without insight into your database,Read more

Manipulating data in Oracle Eloqua Custom Objects

By Tom Saichek | Eloqua Cloud Apps, Marketing Automation | Comments are Closed | 24 October, 2016 | 0

In a recent blog post, we discussed the amazing power behind Oracle Eloqua Custom Objects (COs – also known from their legacy name initials as CDOs).  As an Oracle Partner, we often are asked what can be done with the data in COs.  Unfortunately, the answer is very little when you look at out-of-the-box functionalityRead more

Four Marketing Automation Takeaways from Pokemon Go 6

Four Marketing Automation Takeaways from Pokemon Go

By 4Thought Marketing | Press Releases and News | Comments are Closed | 15 July, 2016 | 1

Wow!  In only 5 days, Pokemon Go has gone from launch to become the Biggest Game Ever with a user base that looks likely to surpass Twitter and with more engagement than Facebook … in days!   I’m not going to take the time to explain the game or the phenomena here… if you’re not upRead more

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  • Home
  • Products
    • 4Comply Privacy Compliance
    • Oracle Eloqua Cloud Apps
    • Visual Segmentation – 4Segments
  • Services
    • Privacy Compliance Consulting
    • Strategic Services Offerings
      • Marketing Automation Plan (MAP)
      • Funnel Framework
      • Nurture Foundation
      • Segmentation Strategy
      • Lead Scoring (Advanced)
      • Data Capture Strategy
      • KPI Reporting & Analytics
      • Campaign Strategy
      • Marketing Automation Strategy – Measure & Improve
    • Campaign Services
    • Eloqua Data Services
      • Eloqua Data Services Overview
      • Data Cleansing
      • Deduplication and Company Matching
    • Eloqua Implementations
      • Eloqua Implementations Overview
      • Eloqua SmartStart Implementation Services
      • Net Promoter Score for Oracle Eloqua
      • Lead Nurturing
    • Eloqua Integration
    • Eloqua Health Check
  • Why 4Thought Marketing?
    • 4Thought Marketing Leadership Team
    • Clients
    • Testimonials
    • Partners
    • Careers at 4Thought Marketing
  • Blog
  • Contact Us
4Thought Marketing