Marketing is a critical part of any company’s operations—but customers today are increasingly receiving too much. Marketing emails lose effectiveness when a customer regards them as merely spam. The last thing any marketer wants is for their messages to be ignored or, worse, blocked. How can we, as marketers, retain our audience’s interest without overdoing it?

Part of the answer lies in giving customers control over what they receive and when. And for Eloqua users, one straightforward way to do both is the snooze program that pauses Eloqua campaigns. Watch as Queena Quý discusses this function and how to implement it here.

Set up your snooze program today! Give us a call if you have any questions.