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          CO Count

          Search for matching CO records and store count in the contact field using the campaign or program canvas.

           

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          Enhanced Update Rules

          The Enhanced Update Rules Cloud App improves the power and flexibility of Eloqua campaigns and contact programs by applying one or more updates to a contact record in a single step.   

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        • Recent Articles

          • MCP marketing automation, MCP Marketo, MCP Eloqua, model context protocol marketing, AI agents marketing automation, marketing automation AI integrationHow to Use MCP with Your Marketing Automation Platform: Eloqua and Marketo Edition
            MCP marketing automation is live for Marketo and on the way for Eloqua. This guide covers practical setup steps, real use cases, and governance tips for MOps teams ready to connect AI to their MAP. […]
          • email subscription management, email unsubscribe management, subscription preferences, reduce email opt-outs, preference center marketing automation, global vs topic-level unsubscribeEmail Subscription Management: Reducing Unsubscribes Without Losing Contacts
            Most email unsubscribes are not rejections of your brand. They are a sign that your email subscription management is giving subscribers an all-or-nothing decision when what they want is a middle ground. […]
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          • MCP marketing automation, MCP Marketo, MCP Eloqua, model context protocol marketing, AI agents marketing automation, marketing automation AI integrationHow to Use MCP with Your Marketing Automation Platform: Eloqua and Marketo Edition
            MCP marketing automation is live for Marketo and on the way for Eloqua. This guide covers practical setup steps, real use cases, and governance tips for MOps teams ready to connect AI to their MAP. […]
          • email subscription management, email unsubscribe management, subscription preferences, reduce email opt-outs, preference center marketing automation, global vs topic-level unsubscribeEmail Subscription Management: Reducing Unsubscribes Without Losing Contacts
            Most email unsubscribes are not rejections of your brand. They are a sign that your email subscription management is giving subscribers an all-or-nothing decision when what they want is a middle ground. […]
          • sales-influenced nurturing, lead nurturing, sales and marketing alignment, Eloqua nurture programs, Marketo nurture programs, marketing automation nurtureSales-Influenced Nurturing in Eloqua and Marketo: How to Build Programs Your Sales Team Will Actually Use
            Sales-influenced nurturing connects CRM signals and rep activity to your Eloqua and Marketo programs, so marketing automation nurture touchpoints support active sales conversations rather than disrupt them. […]
          • zero-party data strategy B2B, zero-party data, declared data strategy, zero party vs first party dataZero-Party Data Strategy: Collecting What Customers Actually Want to Share
            A zero-party data strategy gives B2B marketers information they can actually trust. Learn how to collect, activate, and sustain declared data across your marketing automation platform. […]
          • progressive profiling, progressive profiling vs one-time forms, Eloqua progressive profiling, Marketo progressive profiling, form data collection strategy, B2B lead form optimizationProgressive Profiling vs One-Time Forms: Which Builds Better Data?
            A practical comparison of progressive profiling vs one-time forms: how both Eloqua and Marketo support each approach, and which strategy builds better B2B contact data across the funnel. […]
          • welcome email best practices, welcome emails, b2b welcome email, welcome email series, welcome email program, welcome email marketing automation, eloqua welcome programB2B Welcome Emails: How to Build a Welcome Program That Engages New Contacts From Day One
            Your B2B welcome email program should confirm consent, surface preferences, and route new contacts into the right nurture stream. Here is how to build one that actually works. […]
        • MCP marketing automation, MCP Marketo, MCP Eloqua, model context protocol marketing, AI agents marketing automation, marketing automation AI integration

          How to Use MCP with Your Marketing Automation Platform: Eloqua and Marketo Edition

          MCP marketing automation is live for Marketo and on the way for Eloqua. This guide covers practical setup steps, real use cases, and governance tips...

          email subscription management, email unsubscribe management, subscription preferences, reduce email opt-outs, preference center marketing automation, global vs topic-level unsubscribe

          Email Subscription Management: Reducing Unsubscribes Without Losing Contacts

          Most email unsubscribes are not rejections of your brand. They are a sign that your email subscription management is giving subscribers an all-or-nothing decision when...

          sales-influenced nurturing, lead nurturing, sales and marketing alignment, Eloqua nurture programs, Marketo nurture programs, marketing automation nurture

          Sales-Influenced Nurturing in Eloqua and Marketo: How to Build Programs Your Sales Team Will Actually Use

          Sales-influenced nurturing connects CRM signals and rep activity to your Eloqua and Marketo programs, so marketing automation nurture touchpoints support active sales conversations rather than...

          zero-party data strategy B2B, zero-party data, declared data strategy, zero party vs first party data

          Zero-Party Data Strategy: Collecting What Customers Actually Want to Share

          A zero-party data strategy gives B2B marketers information they can actually trust. Learn how to collect, activate, and sustain declared data across your marketing automation...

          progressive profiling, progressive profiling vs one-time forms, Eloqua progressive profiling, Marketo progressive profiling, form data collection strategy, B2B lead form optimization

          Progressive Profiling vs One-Time Forms: Which Builds Better Data?

          A practical comparison of progressive profiling vs one-time forms: how both Eloqua and Marketo support each approach, and which strategy builds better B2B contact data...

          welcome email best practices, welcome emails, b2b welcome email, welcome email series, welcome email program, welcome email marketing automation, eloqua welcome program

          B2B Welcome Emails: How to Build a Welcome Program That Engages New Contacts From Day One

          Your B2B welcome email program should confirm consent, surface preferences, and route new contacts into the right nurture stream. Here is how to build one...

        • View All
  • Contact Us
4Thought Marketing Logo
  • Products
        • Products
        • 4Comply
        • Software for maximizing your marketing while ensuring privacy compliance

        • Cloud Apps
        • Innovative solutions to do more with Marketing Automation platforms

        • 4Preferences
        • Centralize Preference Management Across Your Organization

        • 4Segments
        • Visual Segmentation for Marketers

        • 4Bridge
        • Integration solutions for Eloqua, Marketo, CRM, and other systems

        • Featured Cloud App

          Force Field Length

          The Force Field Length Cloud App truncates a field to a certain number of characters. The app can also pad a field value with spaces if it does not meet the minimum number of characters required.   

          Learn More

          Account CO to Contact CO Updater

          Update contact COs with data from an account CO or static values.  

          Learn More
        • Recent Articles

          • MCP marketing automation, MCP Marketo, MCP Eloqua, model context protocol marketing, AI agents marketing automation, marketing automation AI integrationHow to Use MCP with Your Marketing Automation Platform: Eloqua and Marketo Edition
            MCP marketing automation is live for Marketo and on the way for Eloqua. This guide covers practical setup steps, real use cases, and governance tips for MOps teams ready to connect AI to their MAP. […]
          • email subscription management, email unsubscribe management, subscription preferences, reduce email opt-outs, preference center marketing automation, global vs topic-level unsubscribeEmail Subscription Management: Reducing Unsubscribes Without Losing Contacts
            Most email unsubscribes are not rejections of your brand. They are a sign that your email subscription management is giving subscribers an all-or-nothing decision when what they want is a middle ground. […]
  • Platforms
        • Marketing Platforms
        • Marketo
        • Eloqua
        • PathFactory
        • CRM Platforms
        • Microsoft Dynamics Integration with Eloqua and Marketo
        • Salesforce CRM Integration with Eloqua and Marketo
        • Al Platforms
        • n8n
        • ChatGPT/OpenAl
        • Anthropic
        • Gemini
  • Services
        • Strategic Services

        • Marketing Strategy
        • Align corporate and marketing goals

        • Lead Generation
        • Data capture strategy

        • Conversion
        • Lead scoring, nurturing, segmentation strategy, and funnel framework

        • Reporting & Analytics
        • Measure results and plan improvements

        • Data Privacy Consulting
        • Ensure compliance with privacy laws

        • Campaign Services

        • Campaign Production
        • Email, form, and landing page execution. Deliverability and reporting

        • Help Desk
        • Eloqua and Marketo specialists

        • Training
        • Improve skills and increase productivity with custom online training and videos

        • Health Checks & Analysis
        • Uncover opportunities to improve performance and outcomes

        • Email Efficacy Evaluation
        • Enhance email impact through expert analysis

        • Technical Services

        • Implementation
        • Platform installation, change management, and success planning

        • Data Services
        • Data management and stewardship

        • System Integration
        • System integration options using connectors and custom APIs

        • Web & App Development
        • Custom cloud apps, HTML templates,
          JavaScript, and responsive email

  • Resources
    • Resources
  • Blog
          • MCP marketing automation, MCP Marketo, MCP Eloqua, model context protocol marketing, AI agents marketing automation, marketing automation AI integrationHow to Use MCP with Your Marketing Automation Platform: Eloqua and Marketo Edition
            MCP marketing automation is live for Marketo and on the way for Eloqua. This guide covers practical setup steps, real use cases, and governance tips for MOps teams ready to connect AI to their MAP. […]
          • email subscription management, email unsubscribe management, subscription preferences, reduce email opt-outs, preference center marketing automation, global vs topic-level unsubscribeEmail Subscription Management: Reducing Unsubscribes Without Losing Contacts
            Most email unsubscribes are not rejections of your brand. They are a sign that your email subscription management is giving subscribers an all-or-nothing decision when what they want is a middle ground. […]
          • sales-influenced nurturing, lead nurturing, sales and marketing alignment, Eloqua nurture programs, Marketo nurture programs, marketing automation nurtureSales-Influenced Nurturing in Eloqua and Marketo: How to Build Programs Your Sales Team Will Actually Use
            Sales-influenced nurturing connects CRM signals and rep activity to your Eloqua and Marketo programs, so marketing automation nurture touchpoints support active sales conversations rather than disrupt them. […]
          • zero-party data strategy B2B, zero-party data, declared data strategy, zero party vs first party dataZero-Party Data Strategy: Collecting What Customers Actually Want to Share
            A zero-party data strategy gives B2B marketers information they can actually trust. Learn how to collect, activate, and sustain declared data across your marketing automation platform. […]
          • progressive profiling, progressive profiling vs one-time forms, Eloqua progressive profiling, Marketo progressive profiling, form data collection strategy, B2B lead form optimizationProgressive Profiling vs One-Time Forms: Which Builds Better Data?
            A practical comparison of progressive profiling vs one-time forms: how both Eloqua and Marketo support each approach, and which strategy builds better B2B contact data across the funnel. […]
          • welcome email best practices, welcome emails, b2b welcome email, welcome email series, welcome email program, welcome email marketing automation, eloqua welcome programB2B Welcome Emails: How to Build a Welcome Program That Engages New Contacts From Day One
            Your B2B welcome email program should confirm consent, surface preferences, and route new contacts into the right nurture stream. Here is how to build one that actually works. […]
        • MCP marketing automation, MCP Marketo, MCP Eloqua, model context protocol marketing, AI agents marketing automation, marketing automation AI integration

          How to Use MCP with Your Marketing Automation Platform: Eloqua and Marketo Edition

          MCP marketing automation is live for Marketo and on the way for Eloqua. This guide covers practical setup steps, real use cases, and governance tips...

          email subscription management, email unsubscribe management, subscription preferences, reduce email opt-outs, preference center marketing automation, global vs topic-level unsubscribe

          Email Subscription Management: Reducing Unsubscribes Without Losing Contacts

          Most email unsubscribes are not rejections of your brand. They are a sign that your email subscription management is giving subscribers an all-or-nothing decision when...

          sales-influenced nurturing, lead nurturing, sales and marketing alignment, Eloqua nurture programs, Marketo nurture programs, marketing automation nurture

          Sales-Influenced Nurturing in Eloqua and Marketo: How to Build Programs Your Sales Team Will Actually Use

          Sales-influenced nurturing connects CRM signals and rep activity to your Eloqua and Marketo programs, so marketing automation nurture touchpoints support active sales conversations rather than...

          zero-party data strategy B2B, zero-party data, declared data strategy, zero party vs first party data

          Zero-Party Data Strategy: Collecting What Customers Actually Want to Share

          A zero-party data strategy gives B2B marketers information they can actually trust. Learn how to collect, activate, and sustain declared data across your marketing automation...

          progressive profiling, progressive profiling vs one-time forms, Eloqua progressive profiling, Marketo progressive profiling, form data collection strategy, B2B lead form optimization

          Progressive Profiling vs One-Time Forms: Which Builds Better Data?

          A practical comparison of progressive profiling vs one-time forms: how both Eloqua and Marketo support each approach, and which strategy builds better B2B contact data...

          welcome email best practices, welcome emails, b2b welcome email, welcome email series, welcome email program, welcome email marketing automation, eloqua welcome program

          B2B Welcome Emails: How to Build a Welcome Program That Engages New Contacts From Day One

          Your B2B welcome email program should confirm consent, surface preferences, and route new contacts into the right nurture stream. Here is how to build one...

        • View All
  • Contact Us

CO to CO Lookup Multiple Match Cloud Action Documentation

CO to CO Lookup Multiple Match Cloud Action Documentation Table of Contents Purpose The CO-to-CO Lookup multiple match app runs a lookup from a CO to another using the source and destination CO fields. From the matching CO Record, writes back the corresponding values on the source CO Record This document will show how this […]

CO to CO Updater Cloud App Documentation

CO to CO Updater Cloud App Documentation Table of Contents Purpose There are situations where you need to update or create Custom Object (CO) Records with the information of another CO Set. This step is not possible to do using Oracle Eloqua’s out of the box features. This is where this cloud action comes into […]

CO to Contact Updater Cloud App Documentation

CO to Contact Updater Cloud App Documentation Table of Contents Purpose There are situations where you need to move data from a Custom Object (CO) Record to its linked Contact Record. This simple step is not that simple or even possible using Oracle/Eloqua’s out of the box features. This is where this cloud action comes […]

CO To Contact Updater CO Based Cloud App Documentation

CO To Contact Updater (CO Based) Cloud App Documentation Table of Contents Purpose There are situations where you need to move data from a Custom Object (CO) Record to its linked Contact Record. This simple step is not that simple or even possible using Oracle/Eloqua’s out-of-the-box features. This is where this cloud action comes into […]

Company Garbage Indicator Cloud App Documentation

Company Garbage Indicator Cloud App Documentation Table of Contents Purpose There are situations where the values of certain fields have some garbage strings. This is where this Cloud Decision comes into play. With Company Garbage Indicator Cloud Decision, you can identify the garbage values in the Contact’s linked Company fields using your own standard or […]

Contact Cloud Feeder Cloud App Documentation

Contact Cloud Feeder Cloud App Documentation Table of Contents Purpose The Contact Feeder Cloud App allows you to add contacts to a Program Canvas that are in a segment or shared filter using a scheduler. You can configure the scheduler to run regularly all week and all day, or select certain days and times. You […]

Contact CO Deleter Cloud App Documentation

Contact CO Deleter Cloud App Documentation Table of Contents Purpose There are situations when you need to delete Custom Object (CO) Records associated with a contact record, something not possible using out-of-the-box features. With the Contact CO Deleter, you can easily delete CO Records associated with contact records in a contact program or campaign canvas. […]

Contact Deleter with Archive Cloud App Documentation

Contact Deleter with Archive Cloud App Documentation Table of Contents Purpose of the Contact Deleter with archive Cloud Action There are situations where you might need to delete Contacts from your Oracle Eloqua database, create a backup of the data but you need it to happen automatically. That’s now possible with this Cloud App. There […]

Contact Garbage Indicator Cloud Decision Documentation

Contact Garbage Indicator Cloud Decision Documentation Table of Contents Purpose There are situations where the values of certain fields have some garbage strings. This is where this Cloud Decision comes into play. With Contact Garbage Indicator Cloud Decision, you can identify the garbage values in the Contact fields using your own standard or a general […]

Country Normalization Cloud App Documentation

Country Normalization Cloud App Documentation Table of Contents Purpose There are situations where the values of certain fields greatly differ from each other. Even when those values represent the same thing. This is where this Cloud Action comes into play. With Country Normalization Cloud App, you can normalize the values in the Country field using […]

sophos dirty data

Customer Story: How Sophos Avoids Processing Dirty Data

Modern business demands a lot from professionals. Systems like Eloqua work wonders to lighten the load, but sometimes they need a little help—especially where dirty data is involved.

Date Calculations with Eloqua Custom Objects 143

Date Calculations with Eloqua Custom Objects

The CO Date Calculator Cloud App from 4Thought Marketing lets you perform date calculations within custom object programs. Users can add or subtract days, weeks, months, or even years from any date value and store the results in a CO record.

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