Topic: Marketing ROI

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Turn Data into Dynamite: Ignite Your Campaigns with Oracle Eloqua Advanced Intelligence

Oracle Eloqua Advanced Intelligence transforms marketing campaigns by harnessing AI-powered features like fatigue analysis, account engagement scoring, and send time optimization. With predictive lead scoring, dynamic segmentation, and generative AI content prompts, it empowers teams to deliver personalized, timely messages that boost conversions, streamline workflows, and drive measurable ROI.
What Are Your KPIs Telling You? 1

What Are Your KPIs Telling You?

When you focus on the KPIs that really matter, they can tell you about how your marketing campaigns are performing – and point to what to consider.
Why You Should Keep Nurturing While Selling 2

Why You Should Keep Nurturing While Selling

Should your marketing team continue nurturing while your sales team works on opportunities? Listen as 4Thought Marketing CEO Mark LeVell discusses the pros, cons, and options that empower sales to influence marketing nurture behavior. If you’d like expert help with both nurturing and selling, get in touch with us today and take your marketing game […]