Artificial intelligence (AI) content is no longer a novelty—it’s become the engine that powers modern marketing. From automated copy and visuals to data-driven campaign insights, AI tools are reshaping every stage of the lifecycle. We asked a dozen industry leaders: “Where has AI had the most positive impact on your marketing efforts?” Below, you’ll find each expert’s full answer—along with links to their profiles and organizations—plus ideas for where you might apply AI next.

AI Boosts Speed Across Multiple Channels

“Simple: a dramatic increase in speed.

We are using it for nearly every aspect of our marketing. We’re replacing stock photos with custom AI-generated images, we’re producing content at a record pace and we’re receiving deep research reports by uploading our customer data for AI analysis. We also capture 60 million IP addresses every month and we’re using AI to help us find fraud faster and more efficiently.”
— Mike Schrobo, CEO & Founder at Fraud Blocker

AI Content Optimization Drives 23% Lead Increase

“At Vitanur, we support clients in the real estate, construction, and healthcare industries where content has to do more than just ‘sound good.’ … Take a real estate client, for instance: we used AI tools to fine-tune their property listing, just tweaking copy length, tone, and keywords based on how users behaved on the site. Within two weeks, their lead form submissions jumped by 23%.”
— Afruz Fatulla-zada, Project Manager | Growth Marketer at Vitanur

AI Cuts Production Time in Half

“AI has made the biggest difference in content production workflows. We now use AI to turn outlines into first drafts, repurpose long-form into social snippets, and tailor messaging by persona and funnel stage. This has cut time-to-publish in half, letting our team focus more on strategy, distribution, and performance…”
— Bryan Philips, Head of Marketing at In Motion Marketing

Writer Reduces Project Time 50% With AI

“As a writer for a digital marketing agency… I create online content for clients in the home services, HVAC, and energy sectors. … I’ve managed to reduce the billable time on individual writing projects by between 25% and 50% (or more), while preserving the same quality and results.”
— Luke Enno, Content Writer at Art Unlimited

AI Reveals Critical Emotional Gaps in Messaging

“Our LinkedIn messaging had a confident, upbeat tone, but the audience we were targeting was navigating layoffs and uncertainty at the time. That mismatch dulled the message’s impact… AI helps us catch that tension before it becomes a missed opportunity.”
— Nirmal Gyanwali, Founder & CMO at WP Creative

AI Speeds Creation, Human Touch Prevails

“AI has had the biggest positive impact on our content creation… It speeds up almost every writing-related task and even enables things like text-to-voice. Overall… content production has become much faster, but quality now matters more than quantity. A human touch is still needed.”
— Heinz Klemann, Senior Marketing Consultant at BeastBI GmbH

AI Personalization Boosts Performance 25%

“Through machine learning, we have been in a better position to analyze customer data and segment our audience… We have already observed an increase in content performance by 25% … simply applying AI to change the headlines and images to adapt to users’ preferences in real-time.”
— Joe Reale, CEO at Surplus Solutions

AI Automates Menial Tasks, Unlocks Creative Time

“AI has contributed… by far the automation and acceleration of menial tasks, allowing the team more time to focus on creative and strategic tasks… generating UTM tags for an extensive campaign can take a long time… ChatGPT turns this task… from potentially multiple hours, to less than 30 minutes.”
— Alex Myers, Head of Marketing at The SEO Works

Five AI Tools Transform Performance

1. Content Generation at Scale – Speeds up production while maintaining brand voice (with a good content style guide).
   • Use case: Blog posts, product descriptions, ad copy, emails.
     Tools: ChatGPT, Jasper, Copy.ai.
2. Predictive Audience Targeting & Segmentation – Higher ROAS, lower CAC.
   • Use case: AI finds patterns in customer data to streamline ad targeting and lifecycle marketing.
     Tools: Meta Ads, Google Performance Max, Salesforce Einstein.
3. Personalized Email & Web Experiences – Higher engagement and conversion rates.
   • Use case: Dynamic email content, product recommendations, AI chat on websites.
     Tools: Klaviyo, ActiveCampaign, Dynamic Yield.
4. Performance Forecasting & Creative Testing – Eliminates wasted time and money on underperforming assets.
   • Use case: AI predicts high-performing creatives or titles before going live.
     Tools: Meta’s Creative AI, Marpipe, Pencil.
5. SEO & Keyword Strategy – Organic traffic in less time.
   • Use case: AI identifies gaps in content, keyword clusters, and topic ideas.
     Tools: SurferSEO, Clearscope, SEMrush AI.

Xi He, CEO, BoostVision

AI Personalization Increases Email Opens 30%

“Our AI system can identify that a client is interested in sustainable design… and automatically generate an email… In the first 6 months… we have increased email open rate by 30 percent and a 20 percent lead conversion enhancement…”
— Alex Smith, Manager & Co-owner at Render 3D Quick

AI Targeting Boosts E-Commerce Conversions 15%

“AI permitted us to find those consumers who habitually viewed product review videos… Then we applied AI… This produced a 15 percent growth in conversion rates of the targeted campaigns.”
— Spencer Romenco, Chief Growth Strategist at Growth Spurt

AI Creative Tools Lift Click Rates 35%

“We used ChatGPT to generate ad copy variants… Created visuals with Midjourney and Canva… The result: faster A/B testing… and a 35% increase in CTR within the first two weeks.”
— Maksym Zakharko, CMO at maksymzakharko.com

Conclusion

AI is transforming the marketer’s role—automating routine tasks, speeding up creation, and uncovering insights that human teams might miss. Whether you’re just starting or want to deepen your AI practice, choose one of these twelve areas, run a quick pilot, and measure the results. Are you curious about how ready your organization is to work alongside AI?

4Thought Marketing can assess your current setup—your data, systems, team processes, and policies—and provide practical suggestions to help you advance confidently. We’d be happy to connect if you’d appreciate an outside, helpful perspective.