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eloqua forms

10 Best Practices for Creating Eloqua Forms

No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.

10 Steps to Successful Marketing Automation Platform Migration 2

10 Steps to Successful Marketing Automation Platform Migration

What happens when a marketing automation platform no longer meets your company’s needs? That’s when it’s time to switch to a new platform like Oracle Eloqua, using a process known as marketing automation platform migration.
data steward

15 Ways a Data Steward Improves Marketing

Marketers are accustomed to handling and manipulating large amounts of vital data. But in the day-to-day process, it can be easy to forget that this data and integrations need regular check-ups. This, simply put, is the role of a data steward.
3 Eloqua Insight User Tips Learned the Hard Way 3

3 Eloqua Insight User Tips Learned the Hard Way

To (hopefully) make your journey easier than mine, I’d like to share several important lessons I learned the hard way about Eloqua Insight.
ai in marketing

3 Practical Applications of AI in Marketing

AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work? Let’s explore a few clever uses.
Eloqua campaigns

3 Ways to Keep Your Eloqua Campaigns & Programs Easy to Use

We all want to tap into Oracle Eloqua’s full potential, because it can greatly improve your marketing campaigns and bring in more leads. But it’s easy to get tangled in its complexity. Follow these 3 tips to keep your campaigns manageable.
4 Advantages of Creating Page Tags in Eloqua 4

4 Advantages of Creating Page Tags in Eloqua

Besides obvious benefits like webpage categorization, well-done page tagging can improve the sales process, from customer segmentation to lead scoring.

4 Page Tagging Methods for Eloqua Users 5

4 Page Tagging Methods for Eloqua Users

Among its many features, Eloqua offers one function that often goes overlooked: page tagging. Today, we’d like to look at a few practical ways to start creating page tags in Eloqua.
4comply

4Comply: The Privacy Compliance Tool for Marketers

Generally speaking, marketing and legal have differing priorities when data privacy is involved. How can marketing and legal learn to understand each other and work together effectively?
4Thought’s Update All Contact CO Cloud App for Eloqua 6

4Thought’s Update All Contact CO Cloud App for Eloqua

Need to keep your Eloqua Custom Object records up to date when a field or fields change on the mapped contact record or want to add or update static values to all mapped contact records? You can with the new Update All COs Eloqua Cloud App from 4Thought Marketing.
5 Advantages of Using Marketing Agencies 7

5 Advantages of Using Marketing Agencies

Marketing is a marathon. With technology, laws, and customer preferences constantly evolving, anyone who can’t stay ahead of the curve gets left behind. Marketing automation tools like Eloqua and Marketo significantly boost these efforts. However, as any marketer knows, having the right tools is only the first step.
Vendor Integration In Companyn Strategic Planning

5 Amazing Reasons Vendor Inclusion Boosts Strategic Planning

Involving vendors in strategic planning drives innovation, optimizes supply chains, and improves risk management—creating partnerships that deliver competitive advantages essential for sustainable business success.

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