888-ELOQUA4 (888-356-7824)
info@4ThoughtMarketing.com
Oracle CX Marketing Experts
4Thought Marketing4Thought Marketing4Thought Marketing4Thought Marketing
  • Home
  • Products
    • 4Comply Privacy Compliance
    • Oracle Eloqua Cloud Apps
    • Visual Segmentation – 4Segments
  • Services
    • Privacy Compliance Consulting
    • Strategic Services Offerings
      • Marketing Automation Plan (MAP)
      • Funnel Framework
      • Nurture Foundation
      • Segmentation Strategy
      • Lead Scoring (Advanced)
      • Data Capture Strategy
      • KPI Reporting & Analytics
      • Campaign Strategy
      • Marketing Automation Strategy – Measure & Improve
    • Campaign Services
    • Eloqua Data Services
      • Eloqua Data Services Overview
      • Data Cleansing
      • Deduplication and Company Matching
    • Eloqua Implementations
      • Eloqua Implementations Overview
      • Eloqua SmartStart Implementation Services
      • Net Promoter Score for Oracle Eloqua
      • Lead Nurturing
    • Eloqua Integration
    • Eloqua Health Check
  • Why 4Thought Marketing?
    • 4Thought Marketing Leadership Team
    • Clients
    • Testimonials
    • Partners
    • Careers at 4Thought Marketing
  • Blog
  • Contact Us

Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring

    Home Marketing Automation Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring

    Eloqua Common Mistakes Series: Missing or Incomplete Compliance Monitoring

    By 4Thought Marketing | Marketing Automation | Comments are Closed | 16 January, 2020 | 0

    Compliance Monitoring

    Missing or Incomplete Compliance Monitoring

    GDPR has been in effect for almost a year. And now in 2020, the California Consumer Privacy Act (CCPA) is law. Also, increasingly customers are demanding more control over their customer experience.  As a result, marketing automation programs and processes that ignore these either compliance or customer requirements will suffer.

    If you have a significant presence in Europe, you will want to develop a proactive monitoring process. For instance, you will need to monitor data deletion requests when an EU resident asks to be deleted from your company’s records. Further, you also need to be able to explain how your Eloqua marketing automation processes individual data.

    Relying on so-called black box processes where you cannot explain the results can potentially impact your company financially. Don’t get caught like those mentioned by Neil Hodge at Compliance Week in his article, “What can we learn from the biggest GDPR fines so far.”.

    On the other hand, if you have minimal exposure to GDPR, you may choose to take a more gradual approach. Start with educating yourself further on GDPR compliance for marketers. For an introduction, download our white paper: 8 GDPR Mistakes that Eloqua Marketers Make.

    If you want to learn more about the impact of the California Consumer Privacy Act and other US legislation, we suggest watching our webinar “Eloqua Compliance in 2020:  California, Nevada, New York and beyond.”

    Marketing automation systems and tools are powerful technologies that can help drive desired outcomes.  However, don’t get distracted by shiny new tools or grow hesitant from past mistakes.  Start with good segmentation and segmentation strategy.  Then take time to examine your data and avoid personalization mistakes.  Be certain to understand and leverage your inbound marketing strategy.  And finally, don’t forget or have an incomplete compliance monitoring solution.

    CCPA, Compliance, GDPR, Privacy

    Related Posts

    • marketing channels

      Go Beyond Email Marketing with Oracle Eloqua

      By Christina Steiner | Comments are Closed

      Email marketing: all marketers use it. Eloqua’s functionality is built around it. But if you’re only leveraging Eloqua’s email system, you’re missing out. You can get even more from your Oracle Eloqua instance when youRead more

    • common sales and marketing alignment mistakes

      6 Common Sales & Marketing Alignment Mistakes in 2022

      By Christina Steiner | Comments are Closed

      Sales and marketing need to work together, yet they often struggle to play well together. In this blog post, we discuss six common sales and marketing alignment mistakes and potential solutions.

    • marketing automation platform migration

      Leading Financial Services Company Taps 4Thought Marketing for Platform Migration

      By Christina Steiner | Comments are Closed

      When a leading financial services company needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought Marketing. In early 2021, their VP of Marketing initiated aRead more

    • customer nurturing

      Back to Basics: Customer Nurturing

      By Christina Steiner | Comments are Closed

      Businesses prioritize finding new leads and new business. The marketing department works overtime to attract interest, sales pushes to close the leads, and both celebrate their success at capturing new business. They then quickly moveRead more

    • eloqua nurture campaign

      Simplify Eloqua Nurture Campaign Management

      By Christina Steiner | Comments are Closed

      Every marketer knows the value of reaching the right people with the right message – at the right time. As a modern marketer, you also know the downside of sending too much information – orRead more

    Recent Posts

    • Manipulating Data in Oracle Eloqua Custom Objects
    • Go Beyond Email Marketing with Oracle Eloqua
    • 6 Common Sales & Marketing Alignment Mistakes in 2022
    • Leading Financial Services Company Taps 4Thought Marketing for Platform Migration
    • Back to Basics: Customer Nurturing

    4Thought Marketing

     4Thought Marketing

    We help Oracle CX Marketing Customers Accelerate Time to Value.

    Manage Your Subscriptions

    Contact Us

    Phone:
    888-ELOQUA4 (888-356-7824)

    Email:
    info@4ThoughtMarketing.com

    en English
    zh-CN Chinese (Simplified)nl Dutchen Englishfr Frenchde Germanit Italianpt Portugueseru Russianes Spanish

    Copyright © 2009-2022 4Thought Marketing. All Rights Reserved | Privacy

    • Home
    • Products
      • 4Comply Privacy Compliance
      • Oracle Eloqua Cloud Apps
      • Visual Segmentation – 4Segments
    • Services
      • Privacy Compliance Consulting
      • Strategic Services Offerings
        • Marketing Automation Plan (MAP)
        • Funnel Framework
        • Nurture Foundation
        • Segmentation Strategy
        • Lead Scoring (Advanced)
        • Data Capture Strategy
        • KPI Reporting & Analytics
        • Campaign Strategy
        • Marketing Automation Strategy – Measure & Improve
      • Campaign Services
      • Eloqua Data Services
        • Eloqua Data Services Overview
        • Data Cleansing
        • Deduplication and Company Matching
      • Eloqua Implementations
        • Eloqua Implementations Overview
        • Eloqua SmartStart Implementation Services
        • Net Promoter Score for Oracle Eloqua
        • Lead Nurturing
      • Eloqua Integration
      • Eloqua Health Check
    • Why 4Thought Marketing?
      • 4Thought Marketing Leadership Team
      • Clients
      • Testimonials
      • Partners
      • Careers at 4Thought Marketing
    • Blog
    • Contact Us
    4Thought Marketing