When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their...
Marketing Automation with Intention helps teams scale automation responsibly by pairing machine efficiency with human judgment, governance, and clear KPIs—so marketing grows faster without sacrificing...
Eloqua campaign production helps B2B teams build faster, safer campaigns by standardizing assets, integrating data, and automating QA—improving conversion, scalability, and compliance across segmentation, nurture,...
Eloqua segmentation marketing strategies deliver faster wins when teams start with Customer vs Prospect, maintain data hygiene, reuse shared filters, and iterate on the campaign...
When Cetera Financial Group needed help getting their marketing automation platform migration project back on track, they turned to the team at 4Thought...
The New Adobe Marketo Engage Email Editor streamlines production with drag and drop modules, admin controls, and built in QA—our guide covers features, rollout, governance,...
For Eloqua users, contacts that share an email address can be a bit of a headache. Each stored contact in Eloqua is identified by their...
Marketing Automation with Intention helps teams scale automation responsibly by pairing machine efficiency with human judgment, governance, and clear KPIs—so marketing grows faster without sacrificing...
Eloqua campaign production helps B2B teams build faster, safer campaigns by standardizing assets, integrating data, and automating QA—improving conversion, scalability, and compliance across segmentation, nurture,...
Eloqua segmentation marketing strategies deliver faster wins when teams start with Customer vs Prospect, maintain data hygiene, reuse shared filters, and iterate on the campaign...
You want to optimize your marketing campaigns and get results faster. Do you need to hire a new agency to accomplish those gains? Not necessarily. You might achieve your objectives with better marketing automation.
Over time, many contact records are created, and not all contacts are created equally. Oracle charges per contact, so deleting Eloqua contacts that you never use from your list is a good financial strategy.
Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?
Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns. In the Eloqua world, this is easily done when the prospect or lead clicks on an email, or submits a form.
Companies create and add new data without a strategy to manage or create actionable insights from it. What is the purpose of adding all this cool technology if the data cannot be analyzed and marketing teams are unable to draw conclusions and improve?
Building a strong segmentation strategy is one of the most important components of any marketing program, and having one will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation!
The amount of data manipulation that is requested on CO data is endless. However, Oracle Eloqua just does not have the functionality built into the system to meet these needs. Here’s how we handle these requests.
At some point, your marketing team will want to convey what’s happening to executives, new team members, or agencies. When this happens, well-defined processes are the answer.