Category: Marketing Automation

Because data comes from a wide variety of sources including Form Submissions, Lists, and other systems, sometimes, the data is not in the format you want or need. Just how do you improve your Eloqua data?

Your field support team sends you a single Excel file with contacts from multiple seminars or maybe you have a list of contacts that need to be ascribed to multiple campaigns. What do you do?

You want to optimize your marketing campaigns and get results faster. Do you need to hire a new agency to accomplish those gains? Not necessarily. You might achieve your objectives with better marketing automation.

Do you ever feel in marketing, like you’re rerunning the same campaigns, the same landing pages, sending the same emails and most importantly getting the same results every day?

Campaign Attribution is a key component of determining the effectiveness of your marketing campaigns. In the Eloqua world, this is easily done when the prospect or lead clicks on an email, or submits a form.

Building a strong segmentation strategy is one of the most important components of any marketing program, and having one will ensure that you maximize overall marketing effectiveness. Everything starts with segmentation!

At some point, your marketing team will want to convey what’s happening to executives, new team members, or agencies. When this happens, well-defined processes are the answer.