Category: Marketing Automation

In the past decade, there has been an explosion in the marketing software industry. Whether you are interested in optimizing online advertising, email performance, or website conversions, there are thousands of tools to consider.  

What can your marketing automation platform deliver without leads? Nothing! Unfortunately, some marketers are so excited about marketing automation that they neglect to support it with an inbound marketing strategy.

Have you ever received an email that began, “Dear FNAME?”

It is astonishing that such basic personalization mistakes still happen.

When someone makes a purchase, it’s an excellent time to explore additional offers and upsell opportunities.  With Custom Objects, you can easily segment and send hyper-personalized, time-appropriate customer communication.

Despite the social media tsunami of recent years, email is still the mainstay for most digital marketing campaigns. But in the new age of Customer Experience Management, it seems that email marketing hasn’t evolved to keep pace with spiraling customer expectations and legislative compliance.

You cannot accurately target and personalize your campaigns without complete and accurate data.  You can dramatically improve data quality by eliminating dirty data before it enters your system.

Here’s a radical suggestion for finding out what your customers’ preferences are for email frequency:  ask them!  Instead of double guessing what your customers’ want, isn’t it easier to put the choice in their hands? 

For your campaign to work, you need accurate segmentation data in order to pull the correct list of contacts for your campaign.  Ask yourself, do you have the correct information and is it standardized for accurate segmentation?

Because data comes from a wide variety of sources including Form Submissions, Lists, and other systems, sometimes, the data is not in the format you want or need. Just how do you improve your Eloqua data?