Description
Today’s buyers spend 70% of their time researching products before contacting the seller. That means a lot of your social, paid, and organic website traffic is anonymous. However, Eloqua tracks anonymous web traffic generated by display ads, social media, video, and other responses as visitors. These visitors become known contacts once they submit a form. The Anonymous Campaign Attribution Cloud App associates these campaign responses to the contact, providing a more complete view of their campaign engagement.
Key Benefits
- Measure campaign effectiveness by including formerly unknown visitor activities
- Report full campaign attribution and ROI
- Take corrective measures
Documentation
Anonymous Campaign Attribution Cloud App Documentation
Article
Filling in the Blanks for Full Campaign Attribution
Details
- Each Eloqua instance requires a separate cloud app license.
- Each cloud app license includes a reasonable usage limitation of 250k records processed daily and up to 5 app instantiations per Eloqua instance. Higher usage tiers are available at extra cost.
- For additional license details, please review the Cloud Services User License Agreement.
