Listen to Laura Mullen, Senior Marketing Technologist from First Tech Federal Credit Union, and Sam Caram, Senior Marketing Operations Consultant at 4Thought Marketing, as they discuss optimizing Eloqua data imports, prioritization, and personalization.
You’ll learn how First Tech Federal:
Discover how value-driven B2B marketing operations leverage data-driven decisions to boost marketing ROI and align teams with corporate goals. By integrating streamlined processes, robust analytics, and seamless technology, organizations foster intrinsic motivation and continuous improvement—turning insights into action for measurable growth in modern, competitive B2B environments with efficiency and scale.
Unlock the full potential of your Eloqua canvases with our session on improving flexibility through cloud apps! Discover new ways to simplify your marketing tasks, from easily copying data between custom objects to keeping change history for updated fields. Learn how to track program entries and exits, and include sales reps in your customer email campaigns. Don’t miss this chance to boost your marketing efforts and achieve better results.