October 31, 2024

Driving Growth Through Collaboration – Eloqua Office Hours Replay

When Morningstar sought to kickstart a new lifecycle marketing strategy, they organized a two-day hackathon to spark innovative ideas and increase collaboration across teams. Mindy Chase from Morningstar and Colleen Lenahan of 4Thought Marketing will share how they planned and executed the event and the impressive results they’ve achieved so far.

You will learn about

• The genesis for this event
• Why they chose a hackathon format
• How it was conducted
• How the products of the hackathon are being used to shape strategy