10 Best Practices for Creating Eloqua Forms
No “magic button” to guarantee form completion exists. However, Oracle Eloqua users have a powerful form design editor at their disposal to make the whole process easier to complete.
Category: Eloqua
5 Reasons to Elevate Your Marketing Strategy with Oracle Unity CDP & Eloqua
Eloqua users already know how extensive its capabilities truly are. But what if it could do even more? That’s possible when you pair Eloqua with another tool from Oracle: Oracle Unity CDP. Today, we’re looking at a few important advantages this pair-up offers.
The Essential Eloqua Marketing Campaign Checklist
There is, unfortunately, no “silver bullet” that makes a marketing campaign a massive success every time. However, there are a few steps you can take to give yourself a better chance. For Eloqua users, one of the most essential steps is to create a marketing campaign checklist to follow during development.
Hitting the Snooze Button: How to Easily Pause Eloqua Campaigns
Marketing is a critical part of any company’s operations—but customers today are increasingly receiving too much. Marketing emails lose effectiveness when a customer regards them as merely spam.
Why You Should Keep Nurturing While Selling
Should your marketing team continue nurturing while your sales team works on opportunities? Listen as 4Thought Marketing CEO Mark LeVell discusses the pros, cons, and options that empower sales to influence marketing nurture behavior. If you’d like expert help with both nurturing and selling, get in touch with us today and take your marketing game to the next level.
Elevating Marketing Automation with Oracle Eloqua’s Program Canvas
Both the Program Builder and Program Canvas are designed to automate workflows and eliminate repetitive manual tasks, yet they cater to different needs and offer unique advantages. Find an overview of each here.
Dynamic Content: Eloqua’s Not-So-Secret Personalization Trick
For Eloqua users, there’s a straightforward way to approach email personalization: dynamic content. See what exactly dynamic content is and what it can do in this excerpt from our March 2024 Eloqua Office Hours session.
3 Ways to Keep Your Eloqua Campaigns & Programs Easy to Use
We all want to tap into Oracle Eloqua’s full potential, because it can greatly improve your marketing campaigns and bring in more leads. But it’s easy to get tangled in its complexity. Follow these 3 tips to keep your campaigns manageable.
8 Proven Ways to Maintain an Up-to-Date Data Dictionary
What is the best way to maintain an up-to-date data dictionary without letting it completely monopolize your time? Here’s what eight marketing operations professionals have to say.
Sales-Personalized Nurture Paths, Dynamic Content for Personalization – Eloqua Office Hours – March 2024
Boost your Eloqua skills through real-world examples. Explore how marketing can empower sales to influence the customer journey and leverage dynamic content to drive personalization.
Unlocking Job Function & Level from Job Titles in Eloqua
Eloqua users generally have very little trouble populating Job Title fields. ButJob Function or Job Level present a bit of a challenge. Check out this excerpt from our January 2024 Eloqua Office Hours session for a quick demo of the solution.
Understanding Locked & Unlocked Eloqua Email Templates
When creating landing pages and emails, Eloqua users can use the HTML or Design Editor to create and modify templates. This article will focus on how templates can be locked or unlocked, providing even more control over the look and feel.