AI is one of the most rapidly evolving segments of technology worldwide. As more companies adopt it in some form, its influence only grows. Of course, this raises the question of what AI means for the future of marketing.

This series of articles looks at several tangible ways AI can improve your marketing approach. Today, we’ll examine the potential role of AI in data analysis and marketing automation.

AI in marketing is a hot topic. But underneath all the hype lies the all-important question: what, specifically, can AI in marketing do? How can your team use it in day-to-day work?

Let’s explore a few clever ways to use AI in marketing and turn this buzzword into action.

Idea Generation & Brainstorming

AI can be a powerful tool for brainstorming based on available data. For instance, having an AI look over your most recent email marketing campaign might highlight suggestions for getting more clicks. This lets your marketing team explore options to test and refine upcoming campaigns accordingly. A human might not notice this pattern immediately, but an AI can quickly review the data and identify trends.

Beyond simple data analysis, an AI can also help with actual content creation. An AI can help your marketing team brainstorm content topics, assemble outlines, or even edit the tone of an article you give it. The AI can’t (and shouldn’t) write for you. However, it can give you valuable suggestions to improve the material you’ve already written.

An AI marketing tool can also sift through past company data, competitor campaigns, and even industry trends to see what’s worked in the past and what might work in the future. This proactive approach helps your marketing team move beyond relevance into pioneering.

Market Segmentation & Social Listening

One of AI’s most valuable contributions to marketing is its ability to analyze social media data at an unprecedented scale. An AI can examine your company’s social media posts and interactions to precisely identify critical patterns.

Much like the email marketing example, this kind of data analysis tells your team what works and for what customer segments. This kind of segmentation doesn’t have to stop with social media, either. Emails, text messages, and other marketing communications could benefit from a quick AI analysis to determine what’s working.

Personalization & Engagement

Customer interests shift—and so will their purchases from you. If you can’t keep up with what they want, they might lose interest and look elsewhere.

This is where an AI can help. With a detailed analysis of past customer behavior and preferences, your AI can suggest products or services a customer is more likely to be interested in. This can extend to offering discounts or promotions to re-engage inactive contacts or keep current ones interested. An AI can even identify the optimal time and communication method to reach a specific person.

Finally, AI can also facilitate real-time engagement with customers through chatbots. An AI-powered chat function on your website can provide instant customer support and address FAQs. Make sure that these AI-powered tools hand the conversation over to a human representative if more complex or sensitive matters arise.

Embracing AI for a Competitive Edge

As AI becomes more entrenched in marketing circles, those who leverage its capabilities will gain a competitive edge. However, the key to success lies in using AI to complement, rather than replace, human creativity. By applying AI in ideation, market segmentation, and personalization, marketers can enhance their campaigns, deliver more targeted and engaging content, and ultimately drive better results.

Get started with AI in marketing and stay ahead of the curve today! Contact our team of experts to learn more.