Frequently Asked Questions

SFDC Integration Migration & Sunset

What is happening to the Eloqua Salesforce native integration in November 2025?

Oracle will permanently retire the Eloqua Salesforce native integration with the Eloqua 25D release in November 2025. After this date, the native integration will cease to function, and users must migrate to the new SFDC Integration App to maintain seamless data flow between Eloqua and Salesforce. (Source: Oracle Product Notice)

Why is Oracle ending support for the native Eloqua Salesforce integration?

Oracle is ending support for the native integration to encourage migration to the new SFDC Integration App, which offers improved performance, more frequent updates, enhanced filtering, and ongoing innovation. The native integration has not received updates since February 2021 and will not be supported after November 2025. (Source: Oracle Product Notice)

What risks do I face if I delay migrating from the native integration?

Delaying migration risks disrupting critical data synchronization between Eloqua and Salesforce, missing out on new features, and losing support. After November 2025, the native integration will stop working, potentially causing operational disruptions. (Source: Original Webpage)

How should I start planning my Eloqua migration?

Begin by reviewing official documentation, training courses, FAQs, and community discussions about the SFDC Integration App. Carefully document your current integration, including inbound auto-syncs, outbound processing rules, and all steps within Program Builder programs. Consult stakeholders for potential modifications if your setup has been running for over 12 months. (Source: Original Webpage)

Can I run the native and new SFDC Integration App concurrently?

Yes, you can run both the native and new SFDC Integration App concurrently, which helps manage migration and testing phases. However, only the new app will receive enhancements and support. (Source: Original Webpage)

What is the deadline for migrating to the SFDC Integration App?

The deadline is November 2025, when Oracle will permanently remove the native integration with the Eloqua 25D release. (Source: Original Webpage)

Features & Capabilities of the SFDC Integration App

What are the main benefits of the new SFDC Integration App?

The new SFDC Integration App uses the Program Canvas for faster processing, offers a user-friendly interface similar to Campaign Canvas, supports more frequent inbound updates, enables integration with multiple SFDC environments, and provides improved filtering to prevent test data transfer. Only the new app will receive future enhancements. (Source: Original Webpage)

How does the Program Canvas improve integration performance?

The Program Canvas enables faster information processing and a more intuitive setup and maintenance experience, similar to the Campaign Canvas. (Source: Original Webpage)

Does the SFDC Integration App support multiple Salesforce environments?

Yes, organizations with complex structures can seamlessly integrate with multiple SFDC environments using the new app. (Source: Original Webpage)

How does the SFDC Integration App prevent sending test data?

The app offers improved filtering to prevent the transfer of non-production or test data, maintaining data integrity and accuracy. (Source: Original Webpage)

Will the SFDC Integration App receive future enhancements?

Yes, only the new Salesforce Integration App will receive new enhancements and improvements, ensuring ongoing innovation and support. (Source: Original Webpage)

Technical Requirements & Migration Steps

What is the standard data export frequency from Eloqua to Salesforce?

The standard feeder for exporting data from Eloqua to Salesforce operates on a daily cycle. For more frequent exports, you can add processing steps to forms or programs, or use the 4Thought Marketing Contact Cloud Feeder App for feed frequencies as low as every 5 minutes. (Source: Original Webpage)

Does the Program Canvas support Match or Deduplication rules?

No, the Program Canvas does not currently support Match or Deduplication rules. You should plan alternative strategies to manage data quality and avoid duplicates. (Source: Original Webpage)

What is required for importing data from Salesforce into Eloqua?

Importing data into Eloqua from Salesforce requires using Salesforce Object Query Language (SOQL) to define filter criteria. Ensure your team has expertise in crafting SOQL queries. (Source: Original Webpage)

How do I install the SFDC Integration App in a sandbox environment?

Installing the app in your Eloqua Sandbox environment requires a separate and complete installation and configuration process for your production environment. (Source: Original Webpage)

What is the significance of the "Form Submit" marketing activity timing?

The “Form Submit” marketing activity became available with the May 2020 (20B) release. Ensure your marketing automation workflows align with this availability. (Source: Original Webpage)

Migration Testing & Go-Live

How should I test the SFDC Integration App before going live?

Rigorously test the SFDC Integration App within your sandbox environment. Develop a comprehensive test plan covering data sent from Eloqua to Salesforce and vice versa, verify accuracy and completeness, document each test case, and involve SFDC users for workflow insights. (Source: Original Webpage)

What steps should I take when going live with the SFDC Integration App?

After successful testing, install and configure the SFDC Integration App in your production environment. Disable native integration auto-syncs, enable the new app, monitor daily for at least two weeks, and establish an escalation plan for reporting issues. (Source: Original Webpage)

4Thought Marketing Services & Support

How can 4Thought Marketing help with Eloqua Salesforce integration migration?

4Thought Marketing offers expertise in guiding clients through the migration from native integration to the SFDC Integration App, including planning, documentation, installation, testing, and optimization tailored to your requirements. (Source: Original Webpage)

What services does 4Thought Marketing provide for marketing automation?

4Thought Marketing provides strategic services (marketing strategy, lead generation, conversion, reporting & analytics, data privacy consulting), campaign services (production, help desk, training, health checks, email efficacy evaluation), and technical services (implementation, data services, system integration, web & app development). (Source: Original Webpage)

What platforms does 4Thought Marketing support?

4Thought Marketing supports marketing platforms like Marketo, Oracle Eloqua, PathFactory; CRM platforms like Microsoft Dynamics and Salesforce; and AI platforms including n8n, ChatGPT/OpenAI, Anthropic, and Gemini. (Source: Original Webpage)

How can I contact 4Thought Marketing for integration support?

You can contact 4Thought Marketing via phone at 888-356-7824 or email at [email protected]. (Source: Original Webpage)

Use Cases & Benefits

Who should migrate to the SFDC Integration App?

Any organization currently using the Eloqua Salesforce native integration should migrate to the SFDC Integration App before November 2025 to avoid disruption and benefit from ongoing enhancements. (Source: Original Webpage)

What are the advantages of migrating early?

Migrating early allows for thorough testing, smoother transition, access to new features, and avoids last-minute disruptions when the native integration is retired. (Source: Original Webpage)

How does the migration impact marketing and sales alignment?

A successful migration ensures continued seamless data synchronization between Eloqua and Salesforce, supporting efficient workflows and accurate reporting for marketing and sales teams. (Source: Original Webpage)

What problems does 4Thought Marketing solve for Eloqua users?

4Thought Marketing helps Eloqua users address integration challenges, optimize data flows, maintain compliance, and improve marketing automation performance during migration and beyond. (Source: Original Webpage)

Knowledge Base Insights (Company Context)

What is 4Comply and how does it help with privacy compliance?

4Comply is software designed to maximize marketing effectiveness while ensuring privacy compliance. It centralizes consent management and automates compliance workflows for organizations using marketing automation platforms. (Source: Knowledge Base)

What is 4Preferences and what does it offer?

4Preferences is a solution for centralizing preference management across an organization, enabling marketers to capture, store, and honor customer preferences efficiently. (Source: Knowledge Base)

What is 4Segments and how does it help marketers?

4Segments provides visual segmentation tools for marketers, allowing them to create, manage, and analyze audience segments for targeted campaigns. (Source: Knowledge Base)

What is 4Bridge and what integrations does it support?

4Bridge offers integration solutions for Eloqua, Marketo, CRM, and other systems, enabling seamless data exchange and workflow automation across platforms. (Source: Knowledge Base)

What are 4Thought Marketing's Cloud Apps?

4Thought Marketing's Cloud Apps are innovative solutions designed to enhance marketing automation platforms, including tools for data management, segmentation, and compliance. (Source: Knowledge Base)

What is the CO Deleter with Archive (Campaign Canvas) app?

The CO Deleter with Archive app improves Eloqua performance and data quality by removing unwanted custom object records, helping maintain a clean database for marketing operations. (Source: Knowledge Base)

What is the 4Deleter Power Pack?

The 4Deleter Power Pack is a collection of cloud apps designed to delete contact or custom object data, offering a bundled solution for efficient data management. (Source: Knowledge Base)

What is the Custom Object Kitchen Sink Pack?

The Custom Object Kitchen Sink Pack is a bundle of cloud apps for Eloqua, designed to delete contact or custom object data and improve data hygiene. (Source: Knowledge Base)

What is the Company Garbage Indicator app?

The Company Garbage Indicator app enhances campaign or program canvas by detecting records with garbage strings in the company field, helping marketers maintain data quality. (Source: Knowledge Base)

What is the Contact Cloud Feeder App and how does it help?

The Contact Cloud Feeder App enables feed frequencies as low as every 5 minutes for exporting data from Eloqua to Salesforce, supporting organizations with high-frequency data requirements. (Source: Knowledge Base)

What is 4Thought Marketing's approach to privacy and compliance?

4Thought Marketing provides data privacy consulting and solutions like 4Comply to ensure organizations comply with privacy laws and regulations while maximizing marketing effectiveness. (Source: Knowledge Base)

How does 4Thought Marketing support data management and stewardship?

4Thought Marketing offers data services for management and stewardship, helping organizations maintain clean, accurate, and compliant data across marketing platforms. (Source: Knowledge Base)

What system integration options does 4Thought Marketing provide?

4Thought Marketing provides system integration options using connectors and custom APIs, enabling seamless integration between marketing automation platforms and CRM systems. (Source: Knowledge Base)

How does 4Thought Marketing help with web and app development?

4Thought Marketing offers custom cloud apps, HTML templates, JavaScript, and responsive email development to support marketing operations and enhance digital campaigns. (Source: Knowledge Base)

What training services does 4Thought Marketing offer?

4Thought Marketing provides custom online training and videos to improve skills and increase productivity for marketing teams using Eloqua and Marketo. (Source: Knowledge Base)

How does 4Thought Marketing evaluate email efficacy?

4Thought Marketing offers email efficacy evaluation services, providing expert analysis to enhance email impact and improve deliverability and reporting. (Source: Knowledge Base)

What is the role of health checks and analysis in marketing automation?

Health checks and analysis uncover opportunities to improve performance and outcomes in marketing automation platforms, ensuring optimal operation and ROI. (Source: Knowledge Base)

November 2025: Your Eloqua Salesforce Native Integration Sunset Survival Guide
By 4Thought Marketing

sfdc integration

A significant shift is underway for those leveraging the power of Oracle Eloqua and Salesforce (SFDC). With Oracle’s announcement that support for the Eloqua Salesforce native integration has ended, the focus now turns to the essential transition to the new SFDC Integration App. This Eloqua migration is not just an upgrade; it’s necessary to ensure continued seamless data flow and access to the latest features. Given the upcoming permanent removal of the Eloqua Salesforce native integration in November 2025, proactive planning is paramount. This blog will guide you through the key considerations and steps for a successful SFDC integration app migration.

The End of the Native Integration Era is Approaching

It’s now official: Oracle will permanently retire the Eloqua Salesforce native integration 2025 with the Eloqua 25D release in November 2025. Following the initial end of support on February 1, 2021, this definitive timeline underscores the urgency for all users still relying on the native connection to initiate their Eloqua migration immediately. Delaying this transition risks disrupting critical data synchronization between your Eloqua and SFDC environments.

Why is Oracle Making this Change? Embracing the Future of SFDC Integration

The move towards the new SFDC Integration App is driven by its significant advancements over the now unsupported native integration. As detailed in Oracle’s product notice, the new app offers a multitude of benefits:

  • Uses the Program Canvas, a much faster way to process information.
  • The interface is similar to the Campaign Canvas, making it easier to set up and maintain.
  • Offers more frequent inbound updates from Salesforce to Eloqua.
  • Organizations with complex structures can now seamlessly integrate with multiple SFDC environments.
  • Improved filtering to prevent sending test data. Maintain data integrity and accuracy by preventing the transfer of non-production data.
  • Only the new Salesforce Integration App will see new enhancements and improvements. Future-proof your integration and benefit from ongoing innovation and support from Oracle. Continuing with the native SFDC integration beyond November 2025 means missing out on these crucial advancements.

It’s Never Too Late to Start Planning Your Eloqua Migration

While your existing native SFDC integration continued to function after February 1, 2021, it’s crucial to reiterate that Oracle no longer provides support or updates for it. The impending November 2025 Eloqua integration deadline amplifies the need for immediate action. The ability to run both the native and new SFDC Integration App concurrently offers a significant advantage, making the Eloqua migration and testing phases more manageable. However, failing to migrate to the new app means you will not be able to leverage new features and performance enhancements. Therefore, even if an immediate move isn’t planned, initiating your planning and preparation now is essential.

SFDC Integration App Considerations for a Smooth Transition

As you prepare for your Eloqua migration to the new app, be mindful of these key considerations:

  • Data Export Frequency: The standard feeder for exporting data from Eloqua to SFDC operates on a daily cycle. For requirements demanding more frequent exports, explore adding processing steps to individual forms or within programs and campaigns. Alternatively, consider the 4Thought Marketing Contact Cloud Feeder App, which offers feed frequencies as low as every 5 minutes.
  • Limitations of Program Canvas: The Program Canvas, the foundation of the new app’s processing, does not currently support the use of Match or Deduplication rules. Plan alternative strategies to manage data quality and avoid duplicates.
  • SOQL for Data Imports: Importing data into Eloqua from SFDC necessitates the use of Salesforce Object Query Language (SOQL) for defining filter criteria. Ensure your team has the necessary expertise or resources for crafting SOQL queries.
  • Sandbox Environment Setup: Installing the app in your Eloqua Sandbox environment requires a separate and complete installation and configuration process for your production environment.
  • Form Submit Marketing Activity Timing: The “Form Submit” marketing activity became available with the May 2020 (20B) release. Ensure your marketing automation workflows align with this availability.

Migration Planning to a Successful Eloqua SFDC Integration

Begin by thoroughly reviewing the official documentation, training courses, FAQs, and community discussions related to the SFDC Integration App.

Carefully Document Your Current Integration

Meticulously examine your inbound auto-syncs, outbound processing rules, and document all steps and processing logic within your current Program Builder programs. Remember to include Campaign integration, Campaign Responses, and Opportunity processing workflows. Utilize this opportunity to re-evaluate your existing integration and confirm its efficiency in supporting your current business processes. If your current setup has been running for over 12 months, it’s an ideal time to consult with stakeholders regarding potential modifications.

Install and Configure the SFDC Integration App

The next step involves installing and configuring the new SFDC Integration App. If required by your internal policies, ensure you complete all necessary application and security testing before installing new applications and factor this into your project timeline. Initiate the installation process in your Eloqua Sandbox environments (if available) and connect to a dedicated test SFDC instance.

Test, Test, and More Testing

Rigorously test the SFDC Integration App within your sandbox environment. Develop a comprehensive test plan that covers data being sent from Eloqua to SFDC and vice versa, verifying the accuracy and completeness of the data transfer. Walk through each defined scenario and confirm that the integration functions as expected. Thoroughly examine any discrepancies, identify their root causes, implement necessary corrections, and retest. We cannot overemphasize the importance of documenting each test case, its results, and any proposed changes. Involve your SFDC users in this testing phase, as they can provide valuable insights based on their typical workflows.

Go Live in Production and Monitor

Once you have successfully completed testing, proceed with installing and configuring the SFDC Integration App in your production environment. Disable your existing native integration auto-syncs and enable the new app. Implement diligent daily monitoring for a period of two weeks or more. Establish a clear escalation plan and outline how teams should report any issues they encounter during this initial go-live phase.

Conclusion: Preparing for the Future of Your Eloqua SFDC Integration

To ensure your marketing and sales processes continue to operate seamlessly and you achieve a future-proof integration between Eloqua and Salesforce, leading to efficient workflows and accurate data synchronization, it’s crucial to address the upcoming shift. The November 2025 deadline for the Eloqua native Salesforce integration removal means your current direct connection will cease to function, potentially causing significant disruptions to your critical operations. Therefore, achieving continued alignment requires a proactive and well-executed migration to the new SFDC Integration App.

At 4Thought Marketing, we understand the intricacies of this transition and are ready to guide you through it. Our expertise covers everything from a straightforward move to the new apps to a complete optimization tailored to your specific current requirements, ultimately ensuring your ongoing success within a connected marketing and sales ecosystem. Don’t wait until the November 2025 Eloqua Salesforce native integration cut-off; contact us today to discuss your SFDC integration needs and secure a smooth and successful transition to the future of your marketing and sales alignment.

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